Privacy Policy

ACE Performance Privacy Policy


This policy covers how Ace Performance treats personal information that Ace Performance collects and receives, including information related to your past use of Ace Performance products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that Ace Performance does not own or control, or to people that Ace Performance does not employ or manage.

Ace Performance collects personal information when you register with Ace Performance, when you visit Ace Performance pages and when you enter promotions or sign up for the newsletter.

When you register we ask for information such as your name, email address, and zip code. Once you register with Ace Performance and sign in to our services, you are not anonymous to us.

Ace Performance collects information about your transactions with us, including information about past purchases and services that we offer.

Ace Performance receives and records information on our server logs from your browser, including your IP address, Ace Performance cookie information, and the page you request.

Ace Performance uses information for the following general purposes: to improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Ace Performance does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Ace Performance’s terms of use, or as otherwise required by law.

We transfer information about you if Ace Performance is acquired by or merged with another company. In this event, Ace Performance will notify you before information about you is transferred and becomes subject to a different privacy policy.


Ace Performance may set and access Ace Performance cookies on your computer.

Ace Performance uses web beacons to access Ace Performance cookies inside and outside our network of web sites and in connection with Ace Performance products and services.

Confidentiality and Security

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have electronic and procedural safeguards that comply with federal regulations to protect personal information about you.

Changes to this Privacy Policy

Ace Performance may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Ace Performance account or by placing a prominent notice on our site.